Designs for Health® Brand Guidelines and Collateral
My team was tasked with establishing brand guidelines for a brand which had recently pivoted but did not have a guideline document and was still lacking a cohesive brand style. Qualitative and quantitative market research was used in order to validate design and tone decisions.
Guideline Applications
Because of the knowledgeable practitioner demographic, a lot of the collateral is data heavy, so finding a strong infographic style was paramount. The following are a series of works that make use of the guidelines outlined in the book. These range from product catalog data spreads, brochures, e-mail and web pages.
Home Page Visual Design
