CASI Conference Branding and Marketing
CASI is a premier functional medicine conference hosted by Designs for Health. My aim was to establish a fresh look for this annual conference that had been lacking in branding consistency. My roles were art direction for the initial branding look as well as execution on a large portion of marketing and in-event collateral, including directing show graphics during the live event.
This is a wall graphic solution that would display research from event speakers in a dynamic manner. This added color and branding to the space while being a functional point of interest for conference attendees.
Wall wraps, floor clings and gobos throughout the different spaces worked to create a unified branded environment at all times of day that complemented the geometric architecture of the Arizona Biltmore.
