Fx Bar & Gummy
Fx Chocolate started as a brand of professional-grade nutritional supplements in the form of dark chocolate squares. When it came to expanding their product line into bars and gummies, they leaned heavily into flavor as the differentiator that would broaden their market appeal into new patients' and customers' supplement cabinets.
My role as lead creative for this launch included competitive analysis, determining flavor cues, art directing packaging, organizing a photo shoot, and seeing animated graphics and print assets through completion.
Motion and Photography
The name of the game is thumb-stopping motion and imagery. The goal was to produce social media graphics and photography that sparks joy as much as the brand it embodies.
Print Collateral
Print collateral was targeted toward an informed nutritional practitioner audience. It had to appeal to the consumer stylistically while conveying a robust level of education about the product.
